Palm Beach Opera Opera seasonal marketing material

In partnership with the Palm Beach Opera marketing team we created a look and feel for the Opera seasonal programs. The Palm Beach Opera approach us with the desire to give a fresh look to the marketing materials by assessign the existing look and feel and determine what could have been salvage and refreshed. After analizing years worth of marketing materials we have took a few interesting graphic assets and set to explore new ways to visualy promote the Opera House. The desire the PBO had was also driven by marketing research and the fact that the majority of their audience was over the age of 60 and they wanted tyo start attracting new customers of younger age.