Noir et Blanc Brand development

A small boutique in the heart of Manhattan, Union square districtic we partener with the owner of the store to create a fresh brand for the growing business. The owner love for French culturebecame evident in the name that was given to us as the sroiunf borard to start from. The name also gave us a clear idea on some of the visual aspect with later developed for the brand toolbox. Classy, bold, with a touch of rustic nostalgia the overall look an feel has a 1960s Parisian soul to it that transpire from the different brand assets and touchpoints we developed for the Noit et Blanc team.